 MARANI BRANDS is a strong Buy with an estimated revenue projections of $16,000,000 in 2008.
MARANI is one of the newest Ultra Premium Vodkas to hit the market today.
1 out of 4 drinks are Vodka drinks
Vodka is the largest spirits category with a 29% share
The Ultra-Premium brands is the fastest growing segment (+27% in 2007)
There are only 5 Ultra-Premium brands in the Top 100 Vodkas
Marani Brands is currently selling in the United States, Mexico, China, Germany, Dubai and Monaco
Marani’s unparalleled taste has been recognized by:
American Academy of Hospitality Sciences – 2008 5 Star Diamond Award
San Francisco World Spirits Competition – 2007 and 2004 Gold.
Premium Vodka Brand Acquisitions-
Large Spirits Cos. Buying Niche Brands
Premium-Brand Vodka Companies Have Recently Sold for about 10x Revenues
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In 2004, Grey Goose vodka was acquired by Bacardi Limited for $2.7 Billion |
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In 2007, Constellation Brands, Inc. brought Svedka vodka for $384 million. |
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X-Rated’s, Jean-Marc XO Luxury vodka brand, was purchased by Gruppo Campari in 2007 for $40 million on sales for only 70,000 9-liter cases |
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Diageo purchased Ursus vodka for €145 million in 2004 with <$20M in sales |
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Earlier this year, Diageo bought 50% of Ketel One vodka for $900M, or 8.33x $216M revenue |
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On March 31st, Pernod Ricard purchased Vin & Sprit’s Absolut vodka for €5.28B or 21x earnings |
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In May, Gruppo Campari announced that it is in the market for another premium vodka brand to add to its product line (source:Bloomberg) |
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